For many decades, gramophone records (the black vinyl discs in Grandma's attic) were made by cutting grooves directly into an acetate disc, then making a mold from that "master" and "pressing records." Nowadays, of course, we use digital recording software on our computers or even on our mobile phones. Vinyl? Strictly for fogies and maybe a few audiophiles who think analog recordings have a depth and warmth that CDs and MP3s lack. Naturally, SXSW is a haven for these folks, and among them Tim Lord found Wesley Wolfe and two German compatriots from vinylrecording.com, busily demonstrating their vinyl recording system, which is sort of the gramophone record equivalent of print on demand. Lots of background music in the video makes the voices a bit hard to hear; some might prefer the transcription -- although those who do will lose out on watching the vinyl recording machine in action. Either way. Or both. Up to you.